This policy applies to www.cbacc.co.uk, operated by Subby Support Ltd trading as Craig Butterworth Accounting.
1. What cookies are
Cookies are small text files stored on your computer, phone or other device when you visit a website. Similar technologies include browser storage, tags and tracking pixels. They can help a website work, remember choices and measure how people use it.
2. How this website uses cookies and tags
The website uses Google Tag Manager to manage measurement tags and Google Analytics 4 to understand website traffic and important actions. We use this information to assess which pages are useful and how visitors contact us.
The events currently measured may include:
- page views and general engagement;
- enquiry-form submissions;
- clicks on telephone links;
- clicks on WhatsApp links; and
- clicks on email links.
We do not currently use this website's analytics information to make solely automated decisions about visitors.
3. Cookie categories
| Category | Purpose | Consent |
|---|---|---|
| Strictly necessary | Required for core security, network delivery or a feature specifically requested by the visitor. These may also remember a cookie preference. | Usually exempt where genuinely necessary. |
| Analytics | Helps us understand visitor numbers, pages viewed, traffic sources and contact actions through Google Analytics 4. | Consent is generally required before these are set or accessed. |
| Functionality | May remember optional settings or choices that are not essential to the service. | Consent may be required depending on the purpose. |
| Advertising | Would be used to measure advertising or create remarketing audiences. We do not currently describe any active remarketing or social-media advertising pixel on this website. | Consent is required before use. |
4. Cookies you may see
The exact cookies can vary as providers update their services. Google Analytics commonly uses cookies with names such as the following:
| Name | Provider | Typical purpose | Typical duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes browser instances for analytics measurement. | Up to 2 years |
_ga_<container-id> | Google Analytics | Maintains session and campaign measurement information for the GA4 property. | Up to 2 years |
Durations are controlled by the provider and may change. You can view cookies stored by the website through your browser's developer tools or privacy settings.
5. Third-party services and links
Google Analytics and Google Tag Manager are provided by Google. Clicking WhatsApp, email, social-media or other external links takes you to a third-party service whose own privacy and cookie terms apply. A link to another service does not mean that we control its cookies.
6. Controlling and deleting cookies
You can use browser settings to block or delete cookies. Browser help pages explain how to do this in Chrome, Edge, Firefox, Safari and Samsung Internet. Blocking cookies may affect some website functions, although core pages and contact information should remain available.
You can also use browser privacy features, private browsing or Google's own analytics opt-out tools. Settings apply to the browser and device on which you make them.
7. Consent and future advertising
If we introduce a cookie preference banner, advertising pixels or remarketing, optional tags will need to be controlled in line with the visitor's choice. We will update this policy when the technologies we use change.
8. Personal information
Information collected through analytics or website enquiries is handled as described in our Privacy Policy.
9. Changes to this policy
We may update this policy to reflect changes in technology, providers or legal requirements. The latest version will be published here with an updated revision date.
Questions about cookies?
Email hello@cbacc.co.uk or call 0161 513 0027.